Case Study Analysis Of Jet Blue Tourism Essay Essay Example

Case Study Analysis Of Jet Blue Tourism Essay Essay Example Case Study Analysis Of Jet Blue Tourism Essay Essay Case Study Analysis Of Jet Blue Tourism Essay Essay We are a low-fare, low-priced rider air hose that provides high quality client service chiefly on point-to-point paths. We offer our clients a high quality merchandise, with new aircraft, roomy leather seats, free in-flight amusement, pre-assigned seating and dependable public presentation. We focus on functioning markets that have had high mean menus. We presently serve 50 finishs in 21 provinces, Puerto Rico, Mexico and the Caribbean and run over 500 flights a twenty-four hours . www.jeblue.com Strengths and Weaknesses ( Internal ) The company commits to safety as the first precedence in all concern operations. The unwritten mission statement of Jet Blue Airways Corporation is reflected in its nucleus values and rules created and set by the company. In order to make so, the company adheres to regulations and ordinances implemented by regulative bureaus whenever is needed. Keeping high criterions in a consistent mode is the primary end of the company when it comes to safety affairs. Therefore, the company neer compromises safety of its crew members and clients during and after flights. The company besides takes societal duty for the benefit of the people in general and strives to be a function theoretical account in the concern community. The company cares for its employees and the clients in one manner or another. Jet Blue offers more travellers through its low-cost air hose tickets. The company is customer-centric and synergistic with their client playing trifle throughout the flight. As a consistent circular of Jet Blue and a frighten circular ; I enjoy the service of the staff by offering wholesome amusement, nutrient and drinks and most of all Television. The Television is one of the most cheering service Jet Blue offers ; clip flies by. Jet Blue offers more travellers through its low-cost air hose tickets. The company is customer-centric and interacts with their circulars. Jet Blue Airways Corporation reaches out to the populace by being active into community service. Jet Blue is committed to enriching the lives of kids and back uping the communities they serve through their nucleus values of lovingness, merriment and passion. In connexion, one of the best community services offered by the company is giving books to under privileged kids of in the intercity in the United States. hypertext transfer protocol: //EzineArticles.com/ ? expert=KL_Lopez Stockholder Information Stock Quote Top of Form JBLU ( Common Stock ) Exchange NASDAQ GS ( US Dollar ) Monetary value $ 7.11 Change ( % ) A A 0.03A ( 0.42 % ) Volume 558,236 Bottom of Form Failings Harmonizing to Jet Blue s website the ephemeral success of the air hoses ; has foremost identified that one cardinal issue is the changeless displacement of losing and deriving market portion. A Recently JetBlue has been losing market portion to the likes of companies like Southwest and Alaska. A Another issue identified is that JetBlue does nt hold strong trade name aˆ? JetBlue has non yet tried to raise money by selling bites during flights aˆ? It was established in twelvemonth 1999 comparatively new air hose company that the ground it still has non hold complete market keep on 50 provinces. aˆ? In twelvemonth 2005 it had faced Aircrafts jobs which reduced the net incomes. Opportunities ( internal ) One of the most outstanding strength is that Jet Blue offers low cost menus. A From the really beginning, JetBlue has strived in the air hose industry by offering 24 channels of telecasting for free which no air hose has done earlier. A JetBlue besides has a strong accent on developing a corporate civilization that breeds successful staff members. A A A aˆ? Airline is runing in 12 states aˆ? Live Television at every place with 100 channels. aˆ? Low cost operations aˆ? JetBlue continually engaging talented and experience people and besides retaining them. aˆ? JetBlue was named the figure one U.S. domestic air hose by Coned Nast Traveler magazine s Readers Choice Awards for the 6th twelvemonth in a row. Coinciding with the launch of the co-branded JetBlue/I LOVE NEW YORK hallmark, JetBlue is doing travel available for particular $ 49 menus or 5,000 TrueBlue points between New York/JFK and Buffalo, Rochester and Syracuse. In 2008, JetBlue opened its state-of-the-art 635,000-square-foot, 26-gate Terminal 5 at JFK, which offers a customer-friendly travel experience while easing efficient operations for the air hose at the same clip. JetBlue is the largest air hose operating at John F. Kennedy International Airport ( JFK ) and offers the most intra-New York State service from the New York City metropolitan country. Voted Most Eco-Friendly Airline by Zagat s Airline Survey in 2008 and 2009, New York-based JetBlue Airways has created a new air hose class based on value, service and manner. In 2010, the bearer besides ranked Highest in Customer Satisfaction Among Low-Cost Carriers in North America by J.D. Power and Associates, a client satisfaction acknowledgment received for the 6th twelvemonth in a row. www.jetblue.com/promise. JetBlue serves 61 metropoliss with 650 day-to-day flights. New service to Ronald Reagan Washington National Airport in Washington, DC and to Bradley International Airport in Hartford, CT begins in November. The air hose besides intends to function Providenciales, Turks A ; Caicos Islands in February 2011. With JetBlue, all seats are assigned, all menus are one-way, and an nightlong stay is neer required. www.jetblue.com aˆ? The air hose industry growing is non up to the grade but still JetBlue net incomes are on higher side. aˆ? Increase the figure of flights. aˆ? Penetrate in US market. aˆ? Majority of international markets are untapped Menaces The ephemeral success was shortly halted with first the events of 9/11 and so the lifting cost of fuel and now an economic slack. A It seems with the alone nature of their service and the sum of awards they have won its odd to see that this company could be holding jobs. A The squad of executives have first identified that one cardinal issue JetBlue has along with all air hoses is the changeless displacement of losing and deriving market portion. A Recently JetBlue has been losing market portion to the likes of companies like Southwest and Alaska. A Another issue that they have identified is that JetBlue does nt hold strong trade name. The diminution in this industry with the steep competition makes this a hard industry to be successful in. The costs associated with come ining this industry are tremendous and with current fuel and labour costs many air hoses are holding are holding a tough adequate clip merely remaining afloat. A However, there have been a few air hoses that have been able to go on to be successful during these state of affairss and they seem to be low cost bearers. Jet Blue has faced: aˆ? The incident of 9/11 holding to increase the security menace aˆ? Recession in US take downing their grosss aˆ? The monetary value of fuel is unpredictable aˆ? JetBlue facing Strong competition in US and International market Recommendations Jet Blue has high criterions for their staff every bit good as their consumers. Part of a strategic program is to acquire feedback from their clients. While you have clients on board you have a confined audience. My recommendation is to hold them answer inquiries on their flight via the Television. Direct mail and polls, focal point groups are effectual holding the consumers on board reply inquiries, such as what can Jet Blue make better to do your flight more gratifying, would you flight Jet Blue once more and what makes Jet Blue better than the other air hoses you fly. The information collected during each flight would be a resourceful tool in be aftering for the hereafter. Incentive offered to the consumers could be by take parting you will have a $ 50 verifier for their following flight. Jet Blue needs to spread out to more finishs. Harmonizing to The New York Times Jet Blue is headed in the right way by adding more flight to the Caribbean and other finishs, more clients means mo re gross the bottom line is to increase the net incomes and more significantly satisfy the client for geting repetition concern!