Elie Wiesel- Night Essay Example for Free

Elie Wiesel- Night Essay In one scene taken from the novel Night, Elie Wiesel conveys a powerful experience based on his first arrival at Auschwitz. The beginning of this scene starts off with dialog and this technique is also used much throughout the rest of the scene. The use of this literary technique allows the reader to become submerged within the moment Wiesel is describing. The reader experiences the moment just as Wiesel himself might have experienced it at the time which creates a more suspenseful feeling in the scene. Each sentence of dialog allows the reader to be in the moment because we are gathering pieces of the story just as the character is. The reader has become the character in their mind and this allows the situations and emotions that the actual character experiences to affect the reader on a much deeper and personal level. The author does not use a great deal of descriptive imagery either. We are shown more of the characters inner conflict rather than a detailed depiction of the setting itself. This further reinforces the fact that the reader is in a sense going through these conflicts with the character. It is much more effective to convey the horrors of the concentration camp through the emotions of the character rather than actually give a descriptive setting. For example, when Wiesel writes, Not far from us, flames were leaping up from a ditch . . . I saw it with my own eyes . . . those children in the flames. (P30) You would think that the author would describe more in depth, the horror being witnessed, but instead he uses the characters reaction to this scene to portray the nightmare. I pinched my face. Was I still alive? Was I awake? I could not believe it. How could it be possible for them to burn people, children and for the world to keep silent? No, none of this could be true. It was a nightmare.(P30) We experience the characters feelings as if they were our own, because the author has already established a base from the dialog that connects us more deeply to the story. The inner conflict of the character toward the end of the scene though, when he seems certain he is going to be burned in the crematory, holds the greatest preponderance of any other part of the scene. The character is waiting for his death, and as he draws nearer to his demise his inner thoughts are broken up by the systematic rhythm of his final steps. The  author is using the repetition of his steps to build suspense. At each step, layer upon layer of tension is added. The reader leans further to the edge of their seat if you will, holding their breath as the moment of truth draws nearer and nearer until a mere two steps away from certain death, the character is pulled out of harms way and directed to the concentration camp barracks. Yes, the imminent danger of death has passed, but the reader has now come to realize the hopelessness of being captive in what William Styron referred to in his essay Hell reconsidered, as basically hell on earth, otherwise known as Auschwitz. At the conclusion of the scene Wiesel uses parallelism of the sentence structure, Never shall I . . . , and then continues on to list all of the atrocities that still haunt the character to this day. Each line stated is like another blow to the characters and the readers emotions. Again, the danger of certain death had passed, and we know that he survived the nightmare, but now all of these things are forever etched inside the characters being. Never shall I forget the little faces of the children, whose bodies I saw turned into wreaths of smoke . . . Never shall I forget those flames which consumed my faith forever . . . Never shall I forget those moments which murdered my God and my soul and turned my dreams to dust.(P32) He physically may have survived, but has his soul? The authors effective use of dialog, parallelism, and a detailed description of the characters inner conflict allows the reader to become so connected to the character themselves, that this ending point of the scene leaves us with such an utter sense of what the character actually experienced, that the power of the scene quite literally leaves one speechless. Through the use of all of these things the author clearly delivers a most compelling and powerful scene.

Corporate Social Responsibility (CSR) of KFC

Corporate Social Responsibility (CSR) of KFC 1. Introduction KFC Corporation, based in Louisville, Kentucky, is one of the worlds largest chains of fast food restaurants, serving more than 12 million customers daily in 109 countries and territories around the world. KFC is part of multi-brand operator Yum, which is the worlds largest restaurant company, owns more than 36,000 locations around the world. During a year around placement, my time at KFC was in a position of casher and then I got a promotion to a restaurant team leader, overseeing the daily shop operations as well as selling product. This placement offers me a great opportunity to observe the corporation and think about the CSR of KFC. A year placement has made me have a great view of KFC and also gives me an opportunity to analysis the corporate social responsibilities of KFC. This paper starts by briefly reviewing the literature on corporate social responsibility and then continues by providing some background on the fast food context. It is followed by the four kinds of social responsibilities constitute total CSR: economic, legal, ethical, and philanthropic. Furthermore, this paper will introduce how KFC apply these four categories into practise. In the end of this report, it will state that the benefit of CSR and give the suggestion of how to improve the CSR to improve the whole brand of KFC. 2. The concept of CSR Corporate social responsibility (CSR) is a welcomed business strategy, which is a commitment of a company to behave in an ethical and responsible manner, to minimise the negative impacts and maximise the positive impacts (Maignan, et. al, 2005) on both the business interests and stakeholders of company. In recent years, Zadek (2001) has noted that CSR is based on the concept of stakeholder democracy, which is stated that the business organisations are made up of a number of different stakeholders with a multiplicity of interests; all of the stakeholders have an influence over the companys interests. There are many definitions of CSR from different standpoints. In the last 30 years, CSR has been widely discussed. While Keith Davis in 1960 argued that CSR refers to businesses decisions and actions taken for reasons at least partially beyond the firms direct economic or technical interest, the other researches (Eells and Walton, 1961) thought that the CSR refers to the problem that arise when corporate enterprise casts its shadow on the social scene, and the ethical principles that ought to govern the relationship between the corporation and society. It is a trend that organizations pay more attention on every aspect of their performance than before; they are not only considering about the economic interest but also caring the social commentary and environmental protection. Also, in 2008, the economists report state that CSR is made up of three board layers, one on top of other, devoted respectively to CSR as traditional corporate philanthropyà ¢Ã¢â€š ¬Ã‚ ¦.. In the 21st centuryà ¢Ã¢â€š ¬Ã‚ ¦ Openness and transparency become the key slogan for organizations. More and more organizations recognize the important of social responsibility and they are trying to practice these concepts. The authors prefer the use of the term corporate social responsibility and present the following definition. Corporate social responsibility is a committal that made by the company to contribute to the society through the business practices and combining the corporate resources, that may includes improving the quality of life of humans and focusing on the environmental issues (Philip, K and Nancy, L, 2005). The CSR also includes the two kinds, one is instrumental CSR, which is pursued for business profitability, the other is intrinsic CSR, which is ignored the business profitability. These two clues are very important to the stakeholders. 3. Corporate social responsibility of KFC Carroll (1991) indicates that corporation should develop on both side: the economic side and social side. The he definite the CSR into four parts, therefore, the corporation should not only have the economic and legal obligations, but also they have the responsibility on the ethical and philanthropic sides. The main point for this concept is the company has to take all the four parts responsibilities to the society, not only economic responsibility which is the most fundamental responsibility. As mentioned, the four major responsibilities include economic, legal, ethical and philanthropic components (Carroll, 1991). As it can be seen, table 1 summarizes some important statements of these four major responsibilities. And a detailed description of each social responsibility follows. Table 1 Economic, legal, ethics and philanthropic components of CSR Economic components(responsibilities) Legal components (responsibilities) 1. It is important to perform in a manner consistent with maximizing earnings per share. 1. It is important to perform in a manner consistent with expectations of government and law. 2. It is important to be committed to being as profitable as possible. 2. It is important to comply with various federal, state, and local regulations. 3. It is important to maintain a strong competitive position. 3. It is important to be law-abiding corporate citizen. 4. It is important to maintain a high level of operating efficiency. 4. It is important that a successful firm be defined as one that fulfills its legal obligations. 5. It is important that a successful firm be defined as one that is consistently profitable. 5. It is important to provide goods and services that at least meet minimal legal requirements. Ethical components( responsibilities) Philanthropic components ( responsibilities) 1. It is important to perform in a manner consistent with expectations of societal mores and ethical norms. 1. It is important to perform in a manner consistent with the philanthropic and charitable expectations of society. 2. It is important to recognize and respect new or evolving ethical moral norms adopted by society. 2. It is important to assist the fine and performing arts. 3. It is important to prevent ethical norms being compromised in order to achieve corporate goals. 3. It is important that managers and employees participate in voluntary and charitable activities within their local communities. 4. It is important that good corporate citizenship be defined as dong what is expected morally or ethically. 4. It is important to provide assistance to private and public educational institutions. 5. It is important to recognize that corporate integrity and ethical behavior go beyond mere compliance with laws and regulations. 5. It is important to assist voluntarily those projects that enhance a communitys quality of life. (Source: Carroll, A.,2007. The Pyramid of corporate social responsibility) These responsibilities must be performed in order to benefit not only the company operators but also their stakeholders, including the local communities and the general public (Maignan et al.2005; MoIR,2001). As noted by Carroll (1979), the corporate social responsibilities push the companies should run the business in a way that enhances the well-being of their customers as well as the society. 3.1. Economic responsibility 3.1.1 The definition of economic responsibility Historically, the company was created as economic entities designed to provide goods and services that customers needed. The primary incentive for the corporation is to maximum profit for the shareholder. Therefore, the principle role for the corporation was to produce goods and services that customers needed and wanted and to make a proper profit during the business. It is the basic goal for the business organization. Without this economic responsibility, all other social responsibilities are become moot considerations (Carroll, 1991). Therefore, KFCs economic responsibility will be fully present in their annual report and finance report of 2009. 3.1.2 International market of KFC According to the 2009 annual report of Yum!, the parent company of KFC, which is stated that in last five years, their investments in high potential markets which included France, Russian, India, Brazil, South Africa and Vietnam are paying off(Yum! Annual report, 2009). Definitely, they are expanded the international market to satisfy more multinational customers needs while earning more profit as possible as they could. From a financial standpoint, Yum! had run a multi-year program to reduce their company ownership to around 5% at KFC, down from 18% at when they started at the end of 2007. This will have more significant and more predictable stream of franchise revenue. And also the company reducing the general and administrative expenses from company operations, they expect to generate at least as much profit with no capital expenditures by putting these restaurants in the hands of good franchise operators. 3.1.3 The financial performance of KFC Also, in their 2009 financial report, KFCs international sales revenue increased from $7394 in 2007 to $8230 in 2009, three years growth is 3 %( Yum financial data, 2010). Overall, KFC are satisfied with the economic responsibilities by increasing the profit in three years. However, there also have some problems of that. Due to my observation, KFC have increased its sales price, for example, in UK, the selling price of each meal are increased by 30p to 40p. There is no doubt that this price policy will increase the total profit as well. Even though KFC claimed that they will offer customers better service, it cannot depend on the increase the selling price to increase the profit. 3.2 Legal responsibilities 3.2.1 The definition of legal responsibilities Companies run the business according to the profit motive, at the same time, business also have to followed the laws and regulations promulgated by local governments. Corporations are expected to pursue their economic missions within the framework of the law (Carroll, 1991). Legal responsibilities reflect a view of codified ethics, which are enacted by local courts, such as working hours, wage and salary, equal opportunity, food safety etc. KFC have to follow the standards and legal requirements. 3.2.2 Employment practice According to the employment standards that KFC published on the website, employment practice include working hours conditions, non-discrimination, child labour, forced and indentured labour and notification to employees. The details can be seen in Appendix 1. During my placement, I found that our branch are basically applied the employment practice, however, it also need to focus on details. For example, since the KFCs employees are nearly all decided by the manager of each branch and each manager are from different country, they like to hire the employee from their own country. This may cause the indirect discrimination. Moreover, workers in the KFC are paid low wages. In UK, the employees wage rate just meets the lowest requirement of UK. KFC do not pay overtime rates even when employees work very long hours. Pressure to keep profits high and wage costs low results in understaffing, so staff have to work harder and faster. Not surprisingly staff turnover at KFC is high, making it virtually impossible to unionize and fight for a better deal (Royle, 2005). 3.2.3 Hygiene requirement As a fast food restaurant, KFC, need to pay more attention on the hygiene condition. It is not only to meet the legal hygiene requirement, but also to improve the corporate image. However, in 2009, one of the KFC outlet, which is in Leicester Square, London, was charged with 13 food hygiene charges by officials from Westminster Council, which is claiming a mouse was seen running across the floor and flies buzzed around their hands at the premises (caterersearch.com, 2009). Therefore, the manager of KFC should learn the lesson from the cases and KFC need more transparency on the food quality. According to my observation, actually, KFC management do care the hygiene requirement, but they cannot manage it in detail. Some employees ignore the hygiene requirement, this is the problem. 3.2.4 Animal welfare program KFC responded that by saying the chickens used in its products are brought from the suppliers like Perdue Farms, Tyson Foods, and Pilgrims Pride, and that these suppliers are routinely monitored for animal welfare violations. Headquarters of KFC also claimed that they are working at the animal conservation in order to build good brand image. In fact, KFC as the buyer of food products has responsibility to make sure animals have well treatment before they buy them. KFC pay more attention on the animal welfare than before, for instance, they use efficient system to ensure our suppliers are treating the animals humanely which supply to us. It is a necessary deal between KFC and suppliers that they have to agree with the commitment of animal welfare (kfc.com, 2010). However, since 2003, animal rights and welfare organizations, led by People for the Ethical Treatment of Animals (PETA), have been protesting KFCs treatment of the animals used for its product. This organisation claims that the recommendations of the KFC Animal Welfare Advisory Council have been ignored. And several PETA do the investigations and videos of these and other KFC suppliers purporting to show chicken being beaten, ripped apart and thrown against walls contradict KFCs claims. PETA has criticized some of the practices of chicken breeders, such as beak trimming and overcrowding, but the headquarters of KFC says its suppliers meets UK legal requirement. Due to the situation, the KFC animal Welfare Advisory Council is composed of  industrial experts, which offers the organization information and suggestion according to scientific data and study. Meanwhile, this council plays an important role in motivating the animal welfare plan (kfc.com, 2010). Under the councils proposal, KFC develops guidelines and audit plans for suppliers. In the meantime, according to the advice of National Council of Chain Restaurants and the Food Marketing Institute, KFC pays attention to the guiding principles for animals (kfc.com, 2010). 3.3. Ethics responsibilities 3.3.1 The definition of ethics responsibilities The economic and legal responsibilities have the ethical norms about fairness and justice, ethical responsibilities embrace those activities and practices that are expected or prohibited by the societal members even though they are not codified into law. Ethical responsibilities reflect those standards, norms, or expectations that reflect a concern for what customers, employees, shareholders, and the community regard as fair, keeping with the respect or protection of stakeholders moral rights. (Carroll, 2007) In one way, the current ethics and value may becoming the driving force to precede the establishment of law or regulations. For instance, the environmental, human rights and customer movements reflected basic alterations in societal values and therefore may be seen in the later legislations (Carroll, 2007). 3.3.2Food quality and customer service The product attributes of fast food could be broken up into several categories, such as nutritional, sensory and hygienic quality. Although these aspects could not be verified by foods actual consumption, it is very necessary for organizations to pay more attention on food production and processing (Baltas, 2001; Bredahl et al., 1998). In terms of environmental protection, the ethical production of human and animal welfare are key problems (Harper and Makatouni, 2002; Wier and Calverley, 2002; Grankvist et al., 2004). Holbrooks (1999) typology could be used as a tool which can measure generic costumer value. For instance, it could measure functional costumers value and ethics. A major driver of ethical trading practices within the retail marketplace is the growing phenomenon of ethical consumerism (Brinkman and Brinkman, 2002; Hosmer, 2002), equating to a UK market value of  £6.8 billion in 2001 (Co-operative Bank, 2003; cited Morven, G. and Monika.J.A. 2005). Organizations ethical behaviors could influence production distribution and customer satisfaction (Mohr et al., 2001; Morven, G. and Monika.J.A. 2005). Organizations always use branding as an effective tool to increase their reputation, add supplying meaning of consumer goods (De Chernatony, 2001, McCracken, 1993). Positive and negative perspectives have influences on brand value. As a social responsible organization, branding could affect the investment on production quality management and reduce customer disappointment. According to Bacon (2004), organizations have to pay more attention on product value and market behavior, because the customer trust not only the information provided by organizations but also the good performances of them. In the Yum! Annual report of 2009, it stated that KFC is going to improve the operations particularly around product availability and speed of service. KFC have actively raised their game by more aggressively pushing for higher standards by investing in more franchise field support, increasing operational audits and racking and stacking operating performance of both company and franchise stores. During the placement year, I found the KFC is better prepared to offer the consumer more choice, better value and better service, but KFC still have more to do. The goal of KFC is to stay focused on building the business back the right way and expect steady progress. 3.3.3Environment concerns KFC also should take environmental protection as important as food quality and customer service. In their annual report, the company claimed that we try our best to reduce environmental pollution and we will pay more attention on it in the future. It is very important for us to keep our customers protecting the environment. According to the facts which we are doing, people could understand and support environmental friendly. KFC commit that all paper packaging bags are 100% recycled content, all napkins and serviettes (does not include pre-packaged napkins) are 100% recycled content, and 30% of KFC bucket lid is made by recycled content. Also, more than 90% of KFC paperboard packaging would be certified by Sustainable Forestry Initiative (SFI) in May of 2010(kfc.com, 2010). And also, for all KFC restaurants use more efficient lighting system, which reduce the Carbon emission obviously, and use Energy Star appliances, for instance, the highest energy efficient oven be used generally in these restaurants. KFC also use high-performance air conditioners. Additionally, these restaurants all install programmable thermostats which could reduce the Carbon emission. Moreover, KFCs first LEED (Leadership in Energy and Environmental Design) restaurant was opened by KFC-Taco Bell in Northampton and achieved one of LEEDs highest certifications. More and more franchisees are trying their best to use energy efficient lighting and programmable thermostats (kfc.com, 2010). However, it is very difficult for companies like KFC to recycle waste at the moment. Hence, many recycling contractors refuse to take waste which did not remove food completely, Steve Easterbrook point out, chief executive of waste contractor Veolia Environmental Services (Paton, 2007). Therefore, there are many fast food company have to send the waste to landfill. It is an alternative method of disposal for the environment and local community. From a business point of view, not only benefit for company that saving money, but also benefit for company that being a good citizen. Clearly, it is a great help with morale. In KFC, it would take some staff doing the waste recycling activities, like waste sorting, which helped them feel more involved in the decision-making. 3.4 Philanthropic responsibilities 3.4.1 The definition of philanthropic responsibilities Philanthropic responsibilities reflect those corporate actions that are in response to societys expectation that businesses be corporate citizens. This includes actively engaging in acts or programs to promote human welfare and goodwill. For example, the corporation is giving the financial resources and executive time to the arts, education, or the community (Carroll,1991). 3.4.2 The community KFC takes the issues of litter very seriously. KFC is committed to tackling the litter challenge through a number of initiatives such as litter patrols, packaging reductions, and bins. During my placement, our restaurant sent out patrols every say to pick up litter and empty bins, these patrols go out four times a day in the summer months and three times a day in the winter months., and to make sure the area surrounding the restaurant are as clean as possible. Moreover, KFC are aimed to reduce litter by reducing packaging volumes. According to the KFC website (2010), they cut packaging by 1,400 tonnes, the equivalent of approximately 127 double -ducker buses. This included switching the Fillet and Zinger burgers from cardboard clamshells to paper wrappers. In 2010, KFC are aimed to reduce the packaging in the boxed meals. 3.4.3 World Hunger Relief To celebrate World Hunger Relief week 2010, KFC and its parent company YUM! will co-operate again. As a hunger is a big issue problem of all over the world, make an effort to raise awareness of this, the Yum!s partnership with the United Nations World Food Programme have set up aim will mobilise staff, franchisees and customers to help with it. Many employees from more than 720 KFC restaurants in the UK will be arranging a number of fundraising activities in store, from sponsored silences to KFC car washes. In UK, every branch of KFC have the donate box which out in front of the cashiers, customers can donate their extra change to that box. KFC UK raised more than  £365,000 which helped fund a school food project in Africa last year. Yum!s global efforts spurred unparalleled global awareness, including four million volunteer hours and $20 million in overall donations. This year, KFC hope with customers help they will beat the target (kfc.com, 2010). In summary, the total corporate social responsibility of business entails the simultaneous fulfilment of the firms economic, legal, ethical, and philanthropic responsibilities. Negative: Employee hire standards and overtime rates; animal welfare programme Table 2 the positive and negative point of each responsibilities of KFC As it can be seen in table 2, even though KFC has done lots of things on CSR, there are still have more to do. Overall, according to my observation, should do more things on these four responsibilities. On economic part, even though KFC has increased its profit, at same time, they also increase the selling price on each meal; it seems that giving this economic responsibility to the customer and not in themselves. On legal responsibility side, KFC are claimed they are strictly following the supplier code, however, they still have to improve their standard which not just basically satisfy the supplier code. KFC should improve the employee hire standards and overtime rates, moreover, invest more resources on the animal welfare programme. Eventually, they should care about the food quality, not only to product more healthy food; it also has to do more contribution in the future. 4. Benefits that corporate social responsibility can bring As Kotler and Lee (2005) have already clearly indicated that corporations which participation in corporate social initiatives could get many potential benefits. It can be see in the Appendix 2, the benefits of CSR can give a good impression to potential customers, investors, financial analysts, business colleagues; also, companies will have a great image in annual report, in the media, even in the courtroom. It is also state that the CSR is good for the employees, current customers, stockholders, and board members. Kotler and Lee (2005) also conclude that companies have experienced a range of bottom-line benefits, they have summarized six points, and each point will be explained as follows. Increased sales and market value Drumwright (1994) already mentioned that CSR will have a great effect on the customer purchase behaviour. A survey which made by Klein (1990), have stated that 75% of customers have said their purchasing decisions are influenced by a companys reputation with respect to the environment, and eight in ten have said they would pay more for products that are environmentally friendly.Therefore, it is obviously that more social responsibility that corporations taken, more sales of the product. Strengthened brand positioning Pringle and Marjorie (2001) make a statement that a company or brands contribution which links to a relevant charity or cause can make to the spirit of the brand. In their book Brand Spirit, they concluded that customers are going beyond the practical issues of functional product performance or rational product benefits and future than the emotional and psychological aspects of brand personality and image. As mentioned above in each responsibility of KFC, the spirit that participation in corporate social initiatives has given to the KFC, the brand itself. Enhanced corporate image and clout The company will gain a good image and clout from the CSR, for example, the positive press from reports, and also with a strong reputation in the community can be a real asset in times of crisis. Companies that demonstrate they are engaging in practices that satisfy and go beyond regulatory compliance requirements are being given less scrutiny and more free rein by both national and local government entities (Kotler and Lee, 2005). Increased ability to attract, motivate, and retain employees The studies that made by Cone and Roper (2000) indicate that a company that contribute to the society can have a positive influence on their current employees, as well as citizens and executives. According to their survey in 2001, there are 38% of employees who in the CSR programme are proud of their companys value which is much better than the employees who are not involved in the CSR program. Decreased operating costs Most of the companies want to decrease operating costs and increased the revenue from several corporate social initiatives. The obvious thing for the companies to do is to adopt environmental initiatives to reduce waste, reuse materials, recycle, and conserve water and electricity (Kotler and Lee, 2005). And as mentioned above, all KFC restaurants use more efficient lighting system which not only reducing the Carbon emission, but also reducing the operating costs. Increased appeal to investors and financial analysts. There also have some argue that involvement in corporate social initiatives can increase the stock value. The company who involved in corporate social initiatives could have the ability to attract new investors and reduce exposure to risk in the event of corporate or management crises (Kotler and Lee, 2005). 5. The Recommendation for KFC Kotler and Lee (2005) has mentioned six major initiatives of the corporate social responsibilities, which will be cause promotions, cause-related marketing, corporate social marketing, corporate philanthropy community volunteering and socially responsible business practices. For KFC, they have done many of them. As it can be seen in table 3, it is a list of each initiative of KFC. Table 3 KFCs Corporate Social Initiatives Description Example Cause Promotions Supporting social causes through promotional sponsorships Yum! Sponsored the USA National Pavilion at 2010 Shanghai World Expo. Cause-Related Marketing Making a contribution or donating a percentage of revenues to a specific cause based on product sales or usage Animal Welfare Program Corporate Social Marketing Supporting behaviour change campaigns Food Quality Corporate Philanthropy Making direct contributions to a charity or cause World Hunger Relief Community Volunteering Providing volunteer services in the community KFC is committed to tackling the little challenge Socially Responsible Business Practices Adopting and conducting discretionary business practices and investments that support social causes Recycled Materials and efficient lighting system. (Source: Kotler, P Lee N. (2005). Corporate social responsibility: doing the most good for your company and your course.1st ed. John Wiley Sons, Inc: Hoboken, New Jersey. ) Even though it is seems that KFC have done most of the activities of CSR, it is also has some shortage. The most oblivious one is in the cause promotions part. Cause promotion is a corporation provides funds, in-kind contributions, or other corporate resources to increase awareness and concern about a social cause or to support fundraising, participation, or volunteer recruitment for a cause (Kotler LEE,2005). However, most activities in society are sponsored by KFCs parent company YUM!, not KFC itself. The biggest shortage of that is if the customers do not know KFC is belong to the YUM!, then the awareness of KFC do not exist. KFC should do more promotions and sponsored the event itself, not just relay on the YUM!. And this problem is happened on the corporate philanthropy part. 6. Conclusion Even though different authors have indicated different kinds of definition and elements about corporate social responsibility, eventually, the main part of CSR does not change. The public will also keep eyes on the environmental, social issues and ethical issues, especially for a company with an outstanding reputation. During the course of this paper the reader will come across several findings of the corporate social responsibility pose to the Kentucky Fried Chicken. KFC has held a successful presence in UK retail industry for many years, with high levels of brand image. Kentucky Fried Chicken takes responsibility that protecting environment and involving social measures instead of waiting the government imposes particular laws. KFC should realize the important of corporate social responsibility and choose the appropriate way to carry out those measures. My placement at KFC has been a valuable experience, being able to observe how to run a restaurant in regard to its social responsibility. Clearly, it is useful for my future career and reward for my whole life. Not only broad my horizon but also enrich my life. 7. Appendix 7.1 Appendix 1 Employment Practices: Working Hours Conditions: according to the relevant laws, code and regulations, suppliers should make sure their employees safety and healthy working conditions in everyday and every week; meanwhile, they could not ask employees for overtime work. Non-Discrimination: suppliers should follow the local laws which illuminate the organizations should not take color, religion, sex, age, physical and national origin as the reasons why they employ workers. Child Labor: suppliers should not hire the employees under the legal age. For instance, YUM! dose not hire the employees who under 14 years of age. Forced and Indentured Labor: According to the existing law status, any Suppliers should not use workers in servitude for working or producing goods for Yum. Also, the labor should be physically and legally free from any physical, psychological, confinement, or sexual harassment under the Suppliers control. Notification to Employees:

Critique of the National Cirriculum in Britain :: Education Policy

Critique in a policy document During this essay I am going to look at one area of our educational system and discuss in detail the features of this policy. I have chosen to look at, in detail the National Curriculum, which was progressively introduced into the Britain in 1989. I want to get an insight into the way the National Curriculum has changed and the ways in which it now gives pupils an extra advantage at getting the best out of their education. The National Curriculum delivers the information pupils need to know in a balanced and manageable way, but at the same time it is hard enough to challenge them. I am going to also look at Japan?s Educational policy and see what advantages they give to pupil?s, I will then compare the two policies. The National Curriculum is split up into stages, these stages are determined by age groups, key stage 1 ranges from ages 5-7 which is the year group 1 and 2, then there is key stage 2 which ranges in ages 7-11 this is year groups 3-6. Key stages 3 and 4 are secondary stages, so at key stage 3 the pupils are 11-14. At the final stage of the pupils development through the National Curriculum, key stage 5 they are 14-16, at this stage they get more choice in which areas of the curriculum they want to continue in. However some subjects which are part of the National Curriculum such as, english, maths and science are compulsory. At each stage expectations are set as to pupils performance levels. Targets are laid out for programmes of study for pupils. The national curriculum helps the school create a working relationship, not only with the pupils but also with the parents. The curriculum is a way to create many more opportunities for all levels of achievement. It can help with building on certain strengths in a pupils ability. When we consider the different structures to which the curriculum can take on we must look at the way in which the information set out through the curriculum is put across to the pupils through content and organization. David Scott a Professor of Educational Leadership and Learning at the University of Lincoln?s International Institute for Educational Leadership. He is an expert in curriculum studies, David Scott identifies and depicts six curriculum ideologies. These are Foundationalism, Conventionalism, Instrumentalism, Technical Rationality, Critical Pedagogy and Post-modernism.

I Wandered Lonely as a Cloud Essays -- English Literature Essays

I Wandered Lonely as a Cloud Your memories are your treasures, an accumulated amount of wealth that under extreme conditions remind you of the past and define the present, if it be good or bad. A picture for example, is a frame captured in the moving animation of time and is frequently regarded as being worth a thousand words. If one single frame, one dimension, one moment, something so short it can’t even be expressed by time, be valued as a thousand words. Then take into consideration a memory, something which takes into account of all sense, takes consideration to time, mind, emotion and thought, something that has infinite value and is only second to the present and by all means of ever so advancing technology has yet to be mimicked. Yet there is one device that has this ability and has been used for thousands of years, literature. A narrow mined answer would probably be poetry, but even with the extremities of poetry to allow such powerful passages of events; basic literature is still the foundation for every other category including poetry. It works by your mind building the â€Å"memory†, which in turns becomes yours. Your newly acquired memory is unique in itself and nobody else shares it the same. Something that is felt through William Wordsworth’s â€Å"I wandered lonely as a cloud† and expresses such extreme emotion but does in such a manner that allows the reader to evaluate there need for such a place, a place to come back to, to look into their mind and to reminisce th...

My Spiritual Journey Essay -- Personal Experience Essay

My life is continually unfolding into a more global understanding of faith, religion and culture where I once thought all was wrong and evil if not strictly Roman Catholic. One of the ways I cultivate my outlook is to analyze the different ways people honor the dead. I can remember as far back as age four, getting my hair done and the whole family rushing out the door to get to Mass on Sunday mornings. My family who owned and/or rented five different homes on a typical Puerto Rican near-north side Chicago block, would all meet out in front at the van. I say van because my aunt/Godmother who has muscular dystrophy, had the largest vehicle due to her handicap. We all packed in and headed for either St Sylvester or St. Francis Church, depending on who made the decision that day. My great grandmother had the matriarchal front passenger seat. An uncle was driving, a few more adults behind that including aunts, uncles and my grandmother with all of us kids, nearly eight of us all to the rear. It was so hot with no open windows or air conditioning. Sometimes I thought we were on our way to hell. When we got there, we would have to sit quietly, stand, kneel, and repetitive combinations thereof, shake hands, a few songs then the final guita r-played song was the finale. The second part of the words, â€Å"La misa e terminado, dà ©nos gracias a Dios (The mass has ended, thanks be to God)† was spoken by us kids over and over while we giggled. It was then time to go eat. They were fun times where ‘El Dia de los Reyes(Three Kings Day)’ on January 6th was celebrated with many families singing in ‘paranda’ style groups throughout the Christmas season, going from home to home with traditional instruments. My parent... ...try, but I have been privileged to honor those from less traditional backgrounds such as Masons, Jehovah’s Witnesses, Orthodox, Jewish and Muslim. Inside, I do feel sad when there is no spiritual or religious service prior to military honors. So, overall, my spiritual journey has been a winding and enlightening one to date. I am now more open minded and ready for progress in understanding and appreciating all religions alike, especially after this class. I want to visit India, Thailand and other places now. If they are fundamentally good, then they are not immoral, misguided or evil as I was once taught. After my confusing past, I am still seeking and searching for that one possibly perfect spiritual fit. Through deep soul searching, more education and continually giving back I will find it some day.

Psychology of Child Development Essay

Behaviorist theory: The teacher can utilize the ideals of Operant conditioning. Frequently referred to as instrumental conditioning, it is a method of learning that operates through giving rewards or punishments for a specific behavior. Operant conditioning associates or establishes a connection between a behavior and a consequence regarding that behavior so that children will gain an insight of what is right and what is wrong. Susie should know that even if she is bullied by other children, it is not right to do the same thing onto them. In this scenario all of them should be given punishment and the teacher should not take sides. Moral theory: Kohlberg asserted instrumental exchange with the golden rule as a precise example. The teacher should tell Susie that she should not do things that please her alone. A feeling of satisfaction about a certain deed does not mean it is a right thing for everyone. It is a matter of satisfying needs without necessarily doing revenge to others. Situation2: Behaviorist theory: Operant conditioning is appropriate for this situation. Joe should be given punishment for this act to make him understand that it is not a right thing to do. Punishment is a consequence of physical retaliation and it clearly differentiates good acts from bad, as what was discussed on situation one. Environmentalist theory: According to environmentalists, kindergarten readiness is the stage when young children can either respond appropriately or inappropriately to the school or classroom environment including rules and regulations, policies, activities and directions or instructions from teachers and superiors. When young children are unable to respond appropriately to the classroom and school environment, there is a possibility that they are having some learning disabilities in terms of learning school curriculum or learning to display appropriate behaviors at all times. The teacher should also emphasize that academic learning and establishing healthy relationships with other people particularly fellow students are equally important. Situation3: Moral development theory: Individualism and Exchange. According to Heinz, children or young adolescents account for their individual perspective and judge actions based on how they satisfy individual needs. For this group age, adults should make them know that reciprocity is very important. Reciprocity is not made to serve an individuals own interest, it serves to establish a mutual and peaceful relationship within people and that not anything can be just done according to one’s wills and wants. These adolescents should be guided about moral or societal conducts because if misguidance occurs, it can result to other somewhat antisocial behaviors. Personality theory: Ethnocentrism and egocentrism are the issues here. Since they are adolescents and grew up in modern times. They should be guided about practicing the more conservative norms and make them understand that not anyone can stand what they are up to or what they are used to do. About the ego, everyone is unique and these peculiarities should serve as eye openers the two adolescents. If they will be asking why some find them disturbing, parents or guardians should explain we were born with different interests and point of views and that what they do is usual for them but is perceived unusual by others. Situation4: Personality theory: Openness: This trait features characteristics such as imagination and insight, and those high in this trait also tend to have a broad range of interests. At this stage, the child grows to become very inquisitive and vivid in imagination. They should be given reading materials or pictures to satisfy their need to learn more complex things. Cognitive development theory: Based on theorist Jean Piaget’s theory, children think differently than adults and because children play an active and important role in gaining knowledge of the world, accepting or entertaining their thoughts and views about things are a must. Situation 5: Attachment theory: Attachment is a special emotional relationship that involves an exchange of comfort, care, and pleasure. When a securely attached child is left by his parents, ambivalence is the outcome. Diversion of attention can be done through giving toys and some other materials they can play with. Play theory: Play theory is one of the best ways to free children of stress. It is also fundamental in a child’s development. In this case, aside from the picture book, the caregiver can also give the baby non-choking, appropriate toys for his age. This theory supports the first theory mentioned. Situation6: Psychoanalytic theory: Ego is underdeveloped in young children. This ego identity is constantly changing due to new experiences and activities of daily living. Erikson believed that this character motivates a sense of competence in behaviors and actions. This argument is an early sign of competency. The parent should teach the child that it is unlikely to think that there seems to be favoritism. If the child handles this situation very well, his ego strength or ego quality will be mastered in a sense that he will handle every competent situations smoothly. Cognitive development theory: Piaget emphasized the reasoning processes of children at various ages. Children tend to have different understanding of things and adults should learn to recognize these differences. Various levels of understanding can either makes sense or nothing at all that is why it is a must to explain to them if something non-significant to their eyes is somewhat significant in reality. Situation7: Sociocultural theory: Sometimes, children utter or speak words without knowing what they really mean. In this situation, it is obvious that self-directed speech is used by the children to acquire learning. At this point, minimal guidance is done by parents or teachers so that they will not interfere the children’s independent thinking. Environmentalist theory: Environmental interaction motivates an individual’s behavior, learning and thought processes. Different cultures and different people probably have different perspectives and views. These children should be thought of different contextual views and be opened to new doors of learning if and only if, independent thinking is difficult to achieve. References http://nwscc. cc. al. us/childdevelopment/CHD201Theories. htm

Watchmen

The Mysterious Building My favorite short story was the â€Å"Sonata for Harp and Bicycle† written by Josh Alike. The story was taking place during Halloween In London and about this guy Jason that wants to know why everyone has to leave work by 5 o'clock every night. Only certain people know why. MISS Golden (Bernice), a friend of Jason, knows why but can't tell anyone. One night, Jason went inside the building using the fire escape to see what goes on in the building after dark. Jason went through doors and heard a bell that was ringing quietly and then was silenced. Then Jason heard this person whispering â€Å"Daisy, Daisy† (Ms.Bell). Jason said that he wasn't Daisy and the voice said he was on private property and he shouldn't be here. This person was pushing Jason to the fire escape. Jason ran down the fire escape as fast as he could. The next day Miss Golden saw Season's hair and it was a stippled silver color. Miss Golden asked Jason if he went into the building last night after everyone left. Jason said â€Å"Tell me the true story. † This guy William Heron, the wailing watchmen, had a crush on Ms. Bell. Ms. Bell would each people the harp, and at eleven dock each night they have a picnic supper.One night, the watchman was going to propose to her but she never showed up. Ms. Bell was using a graham bell to wake herself up at ten to meet him and that night the bell failed and she missed meeting William. So MISS Golden and Jason thought they can get the watchmen and Ms. Bell back together because if you see the watchmen you have five days to live. One night they went into the building to get them back together. They woke up Ms. Bell to go meet the watchmen. The watchmen and Ms. Bell got together at last. Miss Golden and Jason Jumped out of the fire escape together. Sonata for Harp and Bicycle† is my favorite short story because of suspense, the setting and symbolism of Ms. Bell and the watchmen. Suspense is one of the literary elements that helped makes this story a little scary. It was suspenseful when everyone had to leave the building by 5 clock pm. I wondered what Jason Is going to find in the building when he went in there after hours. Is Jason going to live for five days after he left the building? A suspenseful moment Is when â€Å"Jason opened a door at random; then another, offices lay everywhere about him, empty and forbidding† (50).Jason thinks he shouldn't be in there. Everything seemed like people just left but he could still feel a presence of someone there. The setting is another part that is my favorite literary element that helped make this story come to life. The setting was in London during Halloween at night. Jason and Miss Golden went down the fire escape ten minutes before midnight. Then Jason said â€Å"We don't want our evening to be spoiled by the thought of a curse hanging over us† (56). Jason wants to make sure the curse will not come true.Jason and Miss golden Jum ped out of the building so they don't have to deal with the curse If It ever comes true. Lastly, symbolism Is one of the literary elements that helped make this story unique. The flowers mean love. The harp means Ms. Bell Is around playing/teaching her harp. The bicycle means the watchmen is around somewhere. The watchmen supper every night at eleven† (52). They had a very strong relationship. Whoever you are, you are always unique. Suspense, setting and symbolism of Ms. Bell and the watchmen made â€Å"Sonata for Harp and Bicycle my favorite short story.This story was kind of scary but also a love story. Suspense, setting and symbolism all fit in this story because they all have their important parts. I think Miss Golden and Jason should have lived instead of going down the fire escape. I liked how the watchmen and Ms. Bell had different talents. I also think that the book should have went on and said what the watchmen and Ms. Bell did after the watchmen propose to her. This is my favorite short story because I think it had a lot of different parts when suspense came in so you want to keep on reading.